Loyalty Programs for Small Businesses: What Actually Works in 2026
Three in four small businesses have no loyalty program, and the most common reason owners give is exactly backwards. Here are the five reward models that work for local shops, and how to launch one in an afternoon without buying software...
The Gamification of Habits: Why Duolingo Works and Most Habit Apps Don't
Duolingo's biggest streak win was making the game easier, not harder. Here is what the gamification research actually says about points, streaks, loss aversion — and the one layer most habit apps skip entirely...
Community Chat Apps for Local Businesses: How to Turn Customers Into Regulars
Facebook Page organic reach fell from 16% in 2012 to 1-2% in 2025. A community chat app puts your business back in a notification tray instead of an algorithmic feed...
Algorithm Choice and Open APIs: Why 2026 Is the Year to Stop Renting Your Audience
Instagram, Threads, and TikTok all shipped algorithm choice in 2026. Meanwhile X, Reddit, and Amazon restructured API pricing and killed free tiers. Here is why open APIs matter more than feed settings...
The Small Business Guide to Getting Foot Traffic From Social Media (No Ad Budget Required)
90% of local businesses are on social media — but most are still waiting for followers to walk through the door. Here's how to turn your social presence into real foot traffic without spending a dollar on ads...
How Social Reality Will Transform Spatial Business Ownership in 2023 and beyond
As a business owner, you know the importance of creating a great customer experience and building loyalty. One way to do this is through spatial business ownership, or the ownership and control of the...
The Problem Coca-Cola Solves
You're a founder or aspiring business owner, and you have an idea. Your friends tell you it's genius; your family is excited for you, but everyone else asks yo...
Startup Stories: Influencer Marketing
Social media and social technologies have changed rapidly in the past few years, and trends became even harder to track and predict with the rise and fall of C...
Startup Stories: Founder Burnout
As an ambitious, young startup founder, it’s easy to think that your drive is infinite and ‘burnout’ is just something you’re immune to. I felt the same until...
Therr Blog | Ideation & Validation
So what do they mean when they keep asking me, "Have you validated the problem you are trying to solve?" "Is this something people want?" "How do you know this...
Therr Blog | Learning To Startup
Have you ever asked yourself, "Why am I learning this? When will I ever use this knowledge in the real world?" In many cases, you'll be surprised, but in some...
Therr Blog | Lessons Learned
Through our journey as a startup, and in the process of bootstrapping, we connect through various channels with many individuals facing similar challenges. A m...