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Maximizing Local Brand Marketing: How to Use Local SEO, Online Directories and Re-targeting to Drive Sales

Learn how to effectively reach and engage your local community with our guide on local brand marketing. Discover the importance of local SEO, online directories, and retargeting in driving sales and establishing a strong presence in your market. Start maximizing your local brand marketing efforts today!

GenZ and Social Reality: Finding Authenticity on Their Own Terms

Explore how Generation Z's skepticism towards mainstream media is related to the rise of fake news, decentralized media, and preference for authenticity. Learn how social reality apps offer a different experience and appeal to Gen Z.

How Social Reality Will Transform Spatial Business Ownership

As a business owner, you know the importance of creating a great customer experience and building loyalty. One way to do this is through spatial business ownership, or the ownership and control of the digital representation of your physical business location. With the increasing prevalence of digital technologies such as augmented reality (AR) and virtual reality (VR), you have the opportunity to augment your physical space and create new, immersive experiences for customers.

What is a Social Reality App?

Social media has revolutionized the way we connect with each other and the world around us. It has given us the power to share our thoughts, feelings, and experiences with a global audience, and to engage with people from all walks of life. But as our reliance on social media has grown, so too has the potential for it to shape our understanding of social reality - the shared beliefs, values, and norms that shape our perception of the world and our place in it.

How To Attract Local Customers From Social Media Without Ads

Social media platforms today are a powerhouse marketing platform even for local businesses. But many local business owners think that running ads on Social Media is the only way to get customers. In reality, local businesses can attract local customers from Social Media without running ads.

Anticipating the Rise of Social Reality Apps: How Local Businesses Can Prepare

As augmented reality technologies continue to advance, it’s likely that we will see the rise of social reality apps — platforms that use these technologies to facilitate immersive and interactive experiences without distracting too much from the realities of the social spaces around us.

Healthy Alternatives to Social Media: The Problem

For many of us, social media is part of our everyday lives. But for many valid reasons, some people no longer find fulfillment or pleasure in being active on social media. In fact, about 13-66% of teenagers and young adults suffer from depression because they spend too much time on social media. Could our lives be better without it? Here are some problems with social media that are affecting your mental health!

Local Social Media and Business Impact

In the course of this article, we’ll highlight the positive influence of social media specifically on local businesses in two categories. However, first it is important to shed more light on what we mean by local businesses in order to get the full gist of the article.

Local Social Media is the Answer: Part 1

Since the beginning of the Internet, people have used computers not just to calculate but more importantly to communicate. Without it, so many forms of human interaction would be impossible. It only took a few years before we could carry it around in our pockets and hold it in our hands. History shows that we gravitate toward frictionless, innovative ways to connect and improve our social lives. But at what cost? Instagram, TikTok, and Twitter are free to download, so what does it really cost us? Why are we so quick to accept these innovations as positive forces in our lives? Could it be that we are driven by the idea that there is something more, some better way?

The Problem Coca-Cola Solves

You're a founder or aspiring business owner, and you have an idea. Your friends tell you it's genius; your family is excited for you, but everyone else asks you the same question. "What problem does it solve?" Your idea may sound great at first, but that doesn't mean you have product market fit. It's important to solve a problem that is painful and really needs a solution. So how do you know if the problem you are solving is actually painful enough to create demand? This is a tough question to ask ourselves and answer honestly. Sometimes family and friends aren't so honest either.

Brand Marketing: How Local Businesses Can Do More With Less

In this blog post, we discuss some of the ineffective methods that local businesses use to target their demographics. We will explore some more effective methods that business owners can use to reach their customers in real-time.

Startup Stories: Influencer Marketing

Social media and social technologies have changed rapidly in the past few years, and trends became even harder to track and predict with the rise and fall of Coronavirus (Covid-19). Businesses and promoters alike are perpetually scrambling to better understand social media marketing and get out in front of the hottest trends