Small businesses are the backbone of the American economy. However, local businesses often have a difficult time competing with their larger counterparts. One of the main reasons for this is the inefficiency of small business marketing. In this blog post, we will discuss some of the ineffective methods that local businesses use to target their demographics. We will also explore some more effective methods that business owners can use to reach their customers in real-time.
One of the most common approaches that local businesses use to market their products and their brand is through social media advertising. However, this method is often ineffective, and the resulting metrics are more often than not inflated by fake accounts. Another reason for this is that users don't trust advertising on social media. As a result, the return on investment for social media advertising is often very low. Especially in the wake of covid-19, businesses need to get more creative to attract new customers and retain existing customers.
A more effective method for local businesses to market themselves is through influencer marketing. This is when businesses partner with local, social media influencers to promote their products or services. This method is more effective because it allows businesses to target their demographics in real-time. Additionally, users are more likely to trust an influencer they follow than they are to trust random advertisements, especially when they are bombarded with ads on every social platform they use.
If you are a local business owner, it is important to consider all of your marketing options before settling on one method. Social media advertising may be easy and cheap, but it is often ineffective. Influencer marketing may require more effort, but it will be exponentially more effective in the long run. In these uncertain times, local businesses need to get ahead of their competitors and create long-term partnerships with influencers. So how do businesses do this effectively? One solution we are building with Therr app is through push notifications. We meet influencers where they are and at a time that is right for them. For starters, it's as simple as creating an account and claiming a space at or near your business. When influencers on the app walk by, we create a connection between their profile and your business profile. If it's a match, you can automate push notifications, inviting them to pair with your brand! It's that easy.
If you're interested in learning more about how local businesses can use Therr app to reach their target demographics, please click here.
What other methods do you think local businesses should use to market their products? Let us know how we can help, and send feedback, questions, or suggestions to the e-mail firstname.lastname@example.org