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Insights on local community, proximity-based connection, and what it means to build a healthier social app.

How Social Reality Will Transform Spatial Business Ownership in 2023 and beyond
How Social Reality Will Transform Spatial Business Ownership in 2023 and beyond

As a business owner, you know the importance of creating a great customer experience and building loyalty. One way to do this is through spatial business ownership, or the ownership and control of the...

What is a Social Reality App?
What is a Social Reality App?

Social media has revolutionized the way we connect with each other and the world around us. It has given us the power to share our thoughts, feelings, and experiences with a global audience, and to en...

How To Attract Local Customers From Social Media Without Ads
How To Attract Local Customers From Social Media Without Ads

Social media platforms today are a powerhouse marketing platform even for local businesses. But many local business owners think that running ads on Social Media is the only way to get customers. In r...

Anticipating the Rise of Social Reality Apps: How Local Businesses Can Prepare
Anticipating the Rise of Social Reality Apps: How Local Businesses Can Prepare

As augmented reality technologies continue to advance, it’s likely that we will see the rise of social reality apps — platforms that use these technologies to facilitate immersive and interactive expe

Healthy Alternatives to Social Media
Healthy Alternatives to Social Media

For many of us, social media is part of our everyday lives. But for many valid reasons, some people no longer find fulfillment or pleasure in being active on s...

The Impact of Social Media On Local Businesses
The Impact of Social Media On Local Businesses

Today, 71% of local businesses are active on Social Media. In fact, most businesses heavily rely on social media to achieve their goals. We are so used to hear...

Local Social Media is the Answer
Local Social Media is the Answer

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The Problem Coca-Cola Solves
The Problem Coca-Cola Solves

You're a founder or aspiring business owner, and you have an idea. Your friends tell you it's genius; your family is excited for you, but everyone else asks yo...

Brand Marketing: How Local Businesses Can Do More With Less
Brand Marketing: How Local Businesses Can Do More With Less

Small businesses are the backbone of the American economy. However, local businesses often have a difficult time competing with their larger counterparts. One...

Startup Stories: Influencer Marketing
Startup Stories: Influencer Marketing

Social media and social technologies have changed rapidly in the past few years, and trends became even harder to track and predict with the rise and fall of C...

Startup Stories: Founder Burnout
Startup Stories: Founder Burnout

As an ambitious, young startup founder, it’s easy to think that your drive is infinite and ‘burnout’ is just something you’re immune to. I felt the same until...

Therr Blog | Ideation & Validation
Therr Blog | Ideation & Validation

So what do they mean when they keep asking me, "Have you validated the problem you are trying to solve?" "Is this something people want?" "How do you know this...

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