
As a business owner, you know the importance of creating a great customer experience and building loyalty. One way to do this is through spatial business ownership, or the ownership and control of the...

Social media has revolutionized the way we connect with each other and the world around us. It has given us the power to share our thoughts, feelings, and experiences with a global audience, and to en...

Social media platforms today are a powerhouse marketing platform even for local businesses. But many local business owners think that running ads on Social Media is the only way to get customers. In r...

As augmented reality technologies continue to advance, it’s likely that we will see the rise of social reality apps — platforms that use these technologies to facilitate immersive and interactive expe

For many of us, social media is part of our everyday lives. But for many valid reasons, some people no longer find fulfillment or pleasure in being active on s...

Today, 71% of local businesses are active on Social Media. In fact, most businesses heavily rely on social media to achieve their goals. We are so used to hear...

so·cial me·di·a

You're a founder or aspiring business owner, and you have an idea. Your friends tell you it's genius; your family is excited for you, but everyone else asks yo...

Small businesses are the backbone of the American economy. However, local businesses often have a difficult time competing with their larger counterparts. One...

Social media and social technologies have changed rapidly in the past few years, and trends became even harder to track and predict with the rise and fall of C...

As an ambitious, young startup founder, it’s easy to think that your drive is infinite and ‘burnout’ is just something you’re immune to. I felt the same until...

So what do they mean when they keep asking me, "Have you validated the problem you are trying to solve?" "Is this something people want?" "How do you know this...